Kantar Insights France and Kantar Senegal are organizing a special webinar on June 9 from 11 a.m. to 12:30 p.m. (CET) in Paris and Dakar, on the drivers of successful communication in French-speaking sub-Saharan Africa:
– What are the five keys to creative effectiveness in Africa?
– How can you optimize your media choices and activations?
– What are the aspirational trends and drivers for tomorrow's communication?
Alexandre Cohen, Managing Director of CANAL+ ADVERTISING, will speak about communication and media in Africa, alongside KANTAR experts:
- Aïssatou Mar, Director of Kantar Senegal, Kantar Insights Senegal
- Faustine Ducreu, Partner/Account Director, Kantar Insights Senegal
- Ndeyé Diagne, Director of West Africa, Kantar Insights Africa
- Florence Ginier, Director of the Audience Department, Kantar Insights France
- Yves Emery, Commercial Director Audience & Media, Kantar Insights France
will share insights from their databases and benchmark studies Africascope, Impact CAN, and Africa Life.
Registration for this webinar is available here.