TV advertising investments measured by the Omedia institute rose by 36% in the first half of 2022 compared to the same period last year, reaching a record amount of 2.4 billion CFA francs.
This significant increase is mainly due to the first quarter of 2022, which saw a 76% increase boosted by the Africa Cup of Nations.
The second quarter of 2022 even fell back to a level slightly below that of 2021.