Well established in the English-speaking world, MultiChoice aims to expand its audience in French-speaking Africa. To this end, the South African group has announced plans to strengthen its collaboration with Côte Ouest Audiovisuel, its partner of more than 10 years.
MultiChoice has also chosen to entrust several thousand hours of content to Côte Ouest Audiovisuel for distribution across numerous territories in the French-speaking world. This includes flagship programs such as "Legacy," "The River," "Black Tax," and "The Wife." Côte Ouest Audiovisuel will also be responsible for dubbing this content.
According to Bernard Azria, CEO of Côte Ouest Audiovisuel: "For a quarter of a century, we have been distributing the cream of African content and we are proud to be its ambassadors throughout the world. This mark of confidence shown to us by MultiChoice is an important step in the realization of our ambitions. "Côte Ouest Audiovisuel has been a key distributor of MultiChoice content in French-speaking countries for several years. I am delighted with the evolution of our partnership, which will bring our proudly African productions to the world stage,"
adds Mauro Black, Content Sales Director at Multichoice.