New World Sport, which will broadcast all 64 matches of the 2022 FIFA World Cup, has assembled a formidable team of consultants made up of prestigious names in football under the leadership of Christian Jeanpierre:
Emmanuel Adebayor
Stéphane Mbia
Hérita Ilunga
Wilfried Mbappé
Jean Michel Badiane
Patrick Mboma
Basile Boli
Eric Di Meco
Bonaventure Kalou
Eric Rabesandratana
Benoît Cheyrou
Bruno Derrien for refereeing
Paradoxically, New World TV communicates extensively about the considerable resources invested in program production and very little about its commercial offerings and how to receive its channels in French-speaking Africa, even to the general public.
This raises many questions:
Will New World TV be able to recoup such expenses by recruiting enough subscribers in the short time remaining?
Even if agreements have been reached with certain telecom platforms, will the channel's distribution be sufficient? Will Africans have the opportunity to see Lionel Messi and Robert Lewandowski play when there will not be a single match from Argentina or Poland among the 18 group stage matches offered for free?
Will the visibility so sought after by FIFA be sufficient?