Médiamétrie has just announced two new initiatives concerning its measurement of radio and television audiences in Côte d'Ivoire.
Médiamétrie has decided to expand its survey to four new major Ivorian cities: Bouaké, Daloa, Korhogo, and San Pedro, thereby ensuring greater representativeness, and to increase the number of interviews conducted during the survey.
The sample size of the survey will thus increase from 1,680 to 2,001 respondents each quarter.
The aim of these new measures is to provide television channels, radio stations, communication agencies, and advertisers with even more accurate data for managing their advertising and editorial offerings nationwide.
The next results of this enhanced study will be available in January 2023 and will cover the third quarter of 2022.
Arnaud Annebicque, Director of Médiamétrie's MetricLine department, which has been supporting the Ivorian market since 2011, "is delighted to be able to provide its clients with accurate, regular, and independent measurement of TV and radio audiences in the country, thanks to constant developments."