TV advertising investments (IPTV) measured by the Omedia institute, which tracks IPTV in several French-speaking African countries, fell by 5.0% in the third quarter of 2022 compared to the same period last year, reaching a total of 2.450 billion CFA francs.
This decline was particularly marked in September (-23%), which also saw the lowest level of advertising investment since March 2020.
Overall, the first nine months of 2022 were below the level observed for the first nine months of 2021.