TRACE Afrikora becomes TRACE Teranga, the new television channel dedicated to the music and cultures of Senegal.
TRACE Teranga is the first channel exclusively dedicated to Senegalese music and culture. TRACE Teranga showcases leading Senegalese artists such as Youssou N'Dour, Ismaël Lô, Coumba Gawlo, Viviane Chidid, Positive Black Soul (PBS), and Daara J, and also highlights the new generation represented by Nix, Adiouza, Aida Samb, Wally Seck, Dip Doundou Guiss, and Jeeba. TRACE Teranga is the go-to channel for fans of Mbalax and Afro-urban sounds such as rap, urban pop, and Afrobeat. TRACE Teranga offers premium editorial content available in two languages (Wolof and French) and programming featuring the best music videos, concerts, hits, cultural news, and exclusive documentaries on the artists and culture of the region.
TRACE Teranga is available today throughout French-speaking sub-Saharan Africa with CANAL+ on channel 131.
TRACE Teranga is available today throughout French-speaking sub-Saharan Africa on CANAL+ on channel 131.
"Teranga is the word that defines Senegal. It is a culture and a state of mind. It is a Wolof word that encompasses many things, including hospitality and cultural richness. On TRACE Teranga, established and up-and-coming Senegalese stars are 'welcomed' with open arms."
– Tina Ndour, Managing Director of Trace Senegal.
"This channel is in line with the Trace group's mission in Africa: to reflect the identities and cultural diversity of countries and regions as accurately as possible. Welcome to TRACE Teranga, and may Senegalese music and culture shine throughout the world."
– Nadeige Tubiana, Regional Director of Trace Francophone Africa.
Source: press release