Negomedia becomes Beko's consulting and media buying agency for 2023.
Founded in 1955, the Beko brand is of Turkish origin and is now present in more than 100 countries.
Negomedia Conseil, an agency specializing in strategy consulting, planning, and media buying, was founded by Ahmadou Gueye and is already well established in Senegal.
Offices were opened earlier this year in Ivory Coast and Morocco, as you can read here.