After being organized for many years by its founder Christian Cappe, the African Cristal Festival is back in a new format, bringing together marketing, communications, and media professionals to showcase the continent's advertising creativity. As a reminder, Christian Cappe, founder of the Cristal Festival, chose to leave the company in 2018, and the Mediaschool group took over its management.
Today, Mehdi El Alj is spearheading the organization of this new edition of the African Cristal Festival. After working as a creative professional in Africa, Asia, Europe, and the Middle East, Mehdi El Alj decided to become a creative entrepreneur, founding African Unicorns (african-unicorns.net) and spearheading the relaunch of the African Cristal Festival. This major event aims to support all marketing, communication, and media professionals through discussion panels and networking opportunities, as well as to reward the best creations and achievements on the African continent.
With the central theme "The African Rebellion: Unleashing the power of creativity," the event will take place on December 7 and 8 in Marrakech.
An awards ceremony will be organized, orchestrated by a jury of professionals recruited from across Africa. The jury includes personalities such as Kahi Lumumba, founder of the Totem Experience agency, Aminata Diop Senghor from the VOODOO group, and Jean-Philippe Taochy from McCANN Côte d'Ivoire.