After six successful editions in Paris, Abidjan, and Dakar, bringing together more than 3,000 participants in total, around 100 speakers, more than 1,000 influencers, and over 200 brands, ADICOM DAYS, the annual event celebrating African digital creativity, is returning to PARIS for a seventh edition that promises to be rich and exciting on November 10, 2023, at the MÉTAL 57 space in Boulogne-Billancourt.
Under the theme "CONTENT, COMMUNITIES & BUSINESS," the event will welcome numerous content creators and communications professionals from Africa who have come especially for the occasion, as well as others from the diaspora.
THE COMPLETE PROGRAM
THURSDAY, NOVEMBER 9, 2023 – 6:30 p.m. to 9:00 p.m. ADICOM WATCH (PRIVATE)
Opening remarks for the 7th edition of Adicomdays
Screening of the film ADICOM WATCH, the best of advertising and brand content made in Africa, in partnership with MEDEF and CANAL + ADVERTISING.
NETWORKING COCKTAIL PARTY, attended by sponsors, brand managers, and speakers from the ADICOM DAYS event
This event is only open to invited partners and participants with a full access pass and will take place at the MEDEF headquarters at 55 Av. Bosquet, 75007 Paris.
FRIDAY, NOVEMBER 10, 2023 – 9:00 a.m. to 1:30 p.m. ADICOM ACADEMY
9:00-10:30 a.m. Finding FINANCING for a project
Masterclass #1 by KARELLE VIGNON-VULLIERME (Les Gourmandises De Karelle)
(50 places available)
10:30 a.m.–12:00 p.m. Establishing PERSONAL BRANDING to benefit your business
Masterclass #2 by PAOLA-AUDREY NDENGUE (50 places available)
9:00-10:30 a.m. Content secrets to CAPTURE THE ATTENTION of your target audience
Coaching #1 with Jonathan Ilombe (12 places available)
10:30 a.m.-12:00 p.m. Structuring and launching a profitable SIDE BUSINESS
Coaching #2 by ANGIE DIARY (12 places available)
12:00-1:30 p.m. Structuring IRRESISTIBLE OFFERS for your products or services
Coaching #3 by Angèle Berthe Angèle The Apprentice Entrepreneur (12 places available)
FRIDAY, NOVEMBER 10 – STARTING AT 1:00 PM: ADICOM FORUM OPENS
1:30 p.m. to 2:15 p.m. OPENING TALKS
Challenges of the CREATOR ECONOMY made in Africa
With Kahi Lumumba, Antony Bah & Sophia El Hajaj Gnassounou (Totem Experience, ADICOM DAYS) & Brut. Afrique
SUCCESS STORY: From Ghubar magazine to Tongoro studio, from child of the diaspora to partner of Beyoncé.
With Sarah Diouf, founder of Tongoro Studio
ADICOM AWARD: Presentation of the "BUSINESS" CONCEPT award by AEDIB-NET, via its partner DIGITAL AFRICA
2:15 p.m. to 4:45 p.m. FROM CONTENT CREATION TO BUSINESS IMPACT: FROM CONTENT CREATORS TO ENTREPRENEURS
Panel with Christin & Amandine from En Face de toi, creators of the game “En Face de Toi”
Maeva, creator of the training platform "Mon budget bento" (My Bento Budget)
Mayada Off, illustrator and comic book creator,
CASE STUDIES: When brands invest in content made in Africa
Panel with speakers, 2 Africa communications managers to be confirmed
ADICOM AWARD: Presentation of the MEDIA/COMMUNITY CONCEPT award by TX FACTORY
4:45 p.m.–5:00 p.m. BREAK
5 p.m. CONTENT CREATION BEYOND BUSINESS
INFLUENCE IN THE SERVICE OF SOCIAL COMMITMENTS
Keynote by Galo Diallo, Founder and CEO of SMILE Agency and SMILE Movement Association, and Vice President of the Union of Influencers and Content Creators
CONTENT TO ENRICH YOUR LIFE…AND HELP YOU FLOURISH
Keynote by Sudehy (to be confirmed)
ADICOM AWARD: PRESENTATION OF THE "SOCIAL IMPACT" AWARD BY IWI
5:30–6:30 p.m. CREATIVITY IN ALL ITS FORMS
ADICOM AWARD: Presentation of the "CREATIVITY" CONCEPT award by CANAL+ INTERNATIONAL
SUCCESS STORY: Opinion leader, entrepreneur, and icon in five years: inside Sally's mind with Sally, entrepreneur, producer, and director
6:30 p.m. to 8 p.m. CLOSING CEREMONY & NETWORKING COCKTAIL RECEPTION