Advertising investments in television measured by the Omedia institute in Cameroon declined by 11.4% in 2023 compared to 2022.
This decline is due to a sharp drop in investments in November and December, while from April to October, IPTV investments grew steadily and significantly.
This decline is due to a sharp drop in investment by traditional advertisers (telecoms, betting sites, beer), which still occupy the top spots in the TOP 10 and have not been replaced, despite the sharp decline in their investment, by brands from other sectors (food, health and beauty, etc.) at the top of the TOP 10.
With a total of 4.1 billion CFA francs, IPTVs have reached their lowest level since 2020.