In recent years, Ivorian cinema has experienced a real rise in the audiovisual landscape, boosted in particular by historical and major players.
Attentive to its market as a committed multi-service operator, Orange Côte d'Ivoire has been supporting the development of the Ivorian film industry for several years. After co-producing original Ivorian series such as "Assinie," "Un homme à marier" and "Coeur d'Ebène," Orange Côte d'Ivoire unveils "Les perles de Babi," an original creation by Erico Sery. It is a 20-episode, 26-minute ensemble series featuring six heroines: Makoura, Awa, Haby, Sialou, Honohi, and Akissi.
"The Ivorian film industry is booming, accompanied by the liberalization of the audiovisual sector and the development of new platforms like ours that need content. Our goal is to support series that reflect who we are, exclusively on Orange TV, and to highlight the work of experts and high-quality technical teams," said Habib Bamba, Director of Digital Transformation and Media, in an official press release.
It should be noted that video on demand is experiencing considerable growth on the African continent. In a study published in August 2021, Digital TV Research estimated that there would be 15.1 million paying subscribers to SVOD services in Africa by 2026. This forecast figure represents a threefold increase compared to the 5.1 million previously expected by the end of 2021.