HAVAS Africa announces the launch of HAVAS Red Côte d'Ivoire, its new public relations division, which will strengthen Havas Africa's range of expertise in Côte d'Ivoire.
HAVAS RED Côte d'Ivoire is headed by Aurélie Jarry, Regional Director of Havas West Africa and Director of the Havas Africa Côte d'Ivoire agency, and now operates in a unified manner across the seven disciplines of HAVAS Red worldwide: health and wellness, corporate public relations and reputation management, technology and e-commerce, consumer and lifestyle, automotive and mobility, travel and hospitality, as well as employee engagement and communications.
The creation of Havas Red Côte d'Ivoire follows the network's first expansion in Africa last October, when it opened in Johannesburg.
"The opening of an agency in South Africa last year was a big step for us in an exciting region, and we are now ready to expand our presence in West Africa, where our HAVAS colleagues have already done remarkable work with iconic clients in Côte d'Ivoire," said James Wright, Global CEO of HAVAS Red and Global President of the HAVAS PR network.
The agency now covers 18 markets worldwide. In addition to South Africa, India, and now Ivory Coast, HAVAS Red has offices in Australia, China, France, Germany, Indonesia, Italy, the Middle East (UAE, Saudi Arabia, and Oman), the Philippines, Singapore, Spain, the United Kingdom, the United States, and Vietnam.