One year after its creation, WALLACE is opening an agency in Benin on behalf of its new client MTN Benin. Behind the apparent simplicity of this sentence lies great excitement and legitimate pride: WALLACE is becoming the creative agency for MTN Benin.
For Benoît Dorsemaine and Aymeric Austry, co-founders and respectively creative director and strategy director, supporting Africans' favorite African brand is a source of immense pride. "MTN is such an iconic brand on the continent. We both have experience with major operators such as Orange and Millicom, but MTN is a real benchmark in advertising," says Benoît enthusiastically.
This success has enabled the agency to open WALLACE BENIN. "We have discovered Benin, a very inspiring country. There are many opportunities with a rapidly developing private sector. We are eager to meet the key players in the economy and experience Beninese creativity," says Aymeric eagerly.
The other good news is the arrival of Maxime Dupuis as head of WALLACE BÉNIN. Former creative director at Voodoo Communication in Abidjan, Havas Côte d'Ivoire, and McCann Dakar, Maxime is a consummate professional with in-depth knowledge of the West African market. Supported by Claudia De Billong (formerly McCann Dakar) and Emmanuel Azu (formerly Gcom Cotonou), his mission will be to promote the MTN brand in Benin and develop WALLACE BÉNIN.
With this operation, WALLACE demonstrates its ability to mobilize creative teams for major accounts in West Africa. This is an important milestone for the agency. One year after its launch, WALLACE is already capable of responding quickly and effectively to the demands of major international brands.
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