In the era of binge-watching and high demand for brand content, the McCANN Abidjan agency created the second season of the series "SIN" for the Beaufort brand, based on a slice of life of its ambassador, the famous singer SINGUILA.
It all started with "Aïcha": a hit song by SINGUILA in which he talks about the love of his life.
This story, which left a slight feeling of incompleteness, fueled the imagination and led to the web series SIN, which was launched in 2023.
The series was filmed in Abidjan, with Romain EPSTEIN as producer and director, Jean Philippe TAOCHY as creative director, and David CORCHER as artistic director.
The first season racked up millions of views on various streaming platforms across the continent. The phenomenal success of season 1 led to season 2 this year.
In season 2, SINGUILA returns with even more suspense and emotion, surrounded by guest stars such as:
Alex TRESOR (Actor: Charles Ornel)
OUALAS (Comedian)
Mahoula KANE (Actor: Le futur est à nous)
Walid BEN MABROUK (Actor: Christmas Flow with TayC, Le Bureau des Légendes, Cash on Netflix)
Angélique FAYE MENDES (Actress: Salma)
SUKY (Singer)
This season, which promises to be even more spectacular than the previous one, can be found
every Friday at 7 p.m. GMT on the Facebook pages of the Beaufort brand at the following addresses
In Ivory Coast: https://www.facebook.com/BeaufortLAGERCI,
In DRC: https://www.facebook.com/BeaufortLagerBracongo https://www.facebook.com/beaufortlagerbrasimba
In Cameroon: https://www.facebook.com/BeaufortLagerCameroun
In Gabon: https://www.facebook.com/beaufortgabon
In Benin: https://www.facebook.com/beaufortlagerbenin
In Burkina Faso: https://www.facebook.com/BeaufortBurkinaFaso
In Congo: https://www.facebook.com/BeaufortCongo