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55% of Africans rank the fight against pollution as the top environmental challenge

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The webinar organized by Kantar in partnership with Sciences Po Grenoble and Adweknow provided an opportunity to present the main findings of Kantar's study on CSR communication.

This study sheds light on

  • societal and environmental priorities for the population in French-speaking African countries covered by the Africascope study
  • the way in which it approaches social and environmental issues in its daily activities, and the actions it is already taking or plans to take
  • the way in which CSR issues shape African consumption patterns and, in particular, the extent to which price influences consumption.

The speakers also explained the actions they take on a daily basis in this area.

Among the many conclusions of this study is the preeminence of societal issues—combating poverty (62%), combating hunger (62%), quality education (62%)—over environmental issues in Africa, which include combating pollution (55%), combating deforestation (51%), and combating global warming (51%). 

Question: I am going to mention some social and environmental issues. For each one, could you tell me whether you think it is a challenge that your country should address? (Yes, I completely agree)

Social issues

Environmental issues

The complete presentation of the results and the various presentations are available by clicking on the following link (fill out the registration form to access the webinar replay).

https://event.on24.com/wcc/r/4557292/B13A345510B6DD7A48A53D40ED2AADE9

Round table moderated by Marina Cozzika: Deputy Marketing Director, Kantar Insights France, with the participation of

Aissatou Mar: Lead Kantar Francophone Africa Kantar Insights Senegal

Florence Ginier: Senior Manager, Kantar Insights France

Grace Loubassou: Director of Institutional Relations and CSR for Africa, Canal+ Advertising

Simon Rozé: Head of Climate and Environment Department,

Abdoulaye Diallo: Fulfulde Editor, RFI

Amaury Guibert: Director, France 24

Patrick Bofunda Ilingo: Director for Africa, TV5 Monde

For more information, contact Florence Ginier and Aissatou Mar.

florence.ginier@kantar.com (The Great War in the North), aissatou.mar@kantar.com,