In early September, CANAL+ Advertising and Médiamétrie will present a new tool for measuring television audiences in French-speaking sub-Saharan Africa, developed in partnership between the two companies and called Africamat.
This technological innovation, which relies on return channels from decoders, enables in-depth analysis of channel and program audiences among CANAL+ subscribers.
For more information on the frequency of results publication, sample size, and types of exploitation possible for advertisers and agencies, we will have to wait until September 11.
We will be there and will follow this exciting new initiative with great interest.