The New Ivorian Channel has just been recognized as the most admired Ivorian media brand in Côte d'Ivoire.
This award, presented by Brand Africa, is based on a specific study conducted in Côte d'Ivoire by Geopoll in partnership with KANTAR, which was recently presented by Kwame SEMOU, founder of Opinion et Public, and Thebe Ikalafeng, President and Founder of Brand Africa, in Abidjan.
It should be noted that Brand Leadership Group, Kantar, and GeoPoll present the Brand Africa 100: Africa’s Best Brands ranking of the most admired brands in Africa every year on Africa Day, which is held in May.
The results specifically relating to Côte d'Ivoire were presented at the end of August in Abidjan.
Beyond the results concerning the media, the study reveals that African brands account for 45% of the 100 most admired brands in Côte d'Ivoire (compared to only 14% in the general study covering all of Africa), and that Ivorian brands account for 36% of the top 100 brands.
The CELESTE mineral water brand is the most admired brand in Côte d'Ivoire, benefiting society, the environment, and people, while NSIA is the most admired financial services brand in Côte d'Ivoire.