Kwame Senou, President of THOP (The Holding Opinion and Public, a group of integrated communications agencies in French-speaking Africa), has just been appointed to the Global Advisory Board of the Public Relations and Communications Association (PRCA).
The Public Relations and Communications Association (PRCA) is the leading professional association for the public relations, public affairs, and communications sectors.
The PRCA Global Advisory Council wishes to expand the organization's international reach, focusing on four key areas: Talent, Ethics, Innovation, and Future.
Each of these areas aims to strengthen professional practices, improve ethical standards, and anticipate future developments in the sector.
Kwame Senou is also vice president for French-speaking Africa of the Brand Africa initiative.