On the eve of the Club World Cup kickoff, IRIS Sport Media, a UK-based sports consulting firm commissioned by DAZN to distribute media rights for the inaugural FIFA Club World Cup 2025™, announces the conclusion of numerous broadcasting agreements across Africa.
In partnership with Marketing & Media Solutions (MMS) and PC Plus Group Holding, IRIS has already signed sublicensing agreements with 30 broadcasters in sub-Saharan Africa, including
- SuperSport and StarTimes in English-speaking African territories;
- New World TV in French-speaking African territories;
- Azam TV in eight East African territories in English and Swahili;
- and Zap TV in Angola and Mozambique in Portuguese.
In addition, to date, the competition is broadcast unencrypted in 25 countries:
- Ghana, Kenya, Nigeria, and South Africa with Sporty TV;
- Côte d'Ivoire (NCI) is the only channel that has announced the acquisition of rights.
- Senegal (RTS);
- Togo (New World TV);
- Mali (ORTM);
- and Guinea (RTG).
It is regrettable that these agreements come at the very moment when the competition is starting, leaving the media little time to publicize that they are broadcasters and, above all, to recoup their investment with the support of advertising partners.