According to the results of the latest Africascope survey, the benchmark for TV audience measurement in French-speaking Africa, nearly 15% of the population watches Global Africa Télésud every month. This figure rises to 35% in Gabon, 29% in Congo, and 23% in Cameroon.
Thus, every month, 2,638,000 people watch Global Africa Télésud in Central Africa, representing 19.4% of the population, and 1,016,000 (9.1%) in West Africa.
This represents a doubling of the audience in Central Africa compared to 2023 and a 40% increase in West Africa.
Global Africa Télésud is popular among executives, with 24% watching the channel on average each month across eight countries. Viewership is particularly high in Gabon, where 55% of executives watch it each month, as well as in Burkina Faso (43%) and the Democratic Republic of Congo (29%).
Global Africa Télésud's core target audience is aged 25 to 39 (index 128 vs. total population) with a higher standard of living (index 157 vs. total population), a higher level of education (index 156 vs. total population), and who connect to the internet every day (index 118). They are heavy users of X (index 226) and are better equipped than the rest of the population (computer ownership index 159, multiple car ownership per household index 148, etc.).
Global Africa Télésud is headed by André Agid, who took over the Télésud channel just over a year ago. His ambition is to make Global Africa Télésud a "leading media outlet for Africa and its diasporas by offering high-quality content on politics, culture, business, and entertainment."
Global Africa Télésud is also available to the African diaspora, as it can already be viewed in France via Free (channel 218) and via Bouygues (channel 703), and from October 9 on Orange in mainland France and the overseas departments and regions. It should be noted that these additional audiences are not measured by Africascope.
Africascope is the benchmark audience measurement tool for radio and television in French-speaking sub-Saharan Africa. The study covers the capitals of eight countries (Senegal, Cameroon, Ivory Coast, Democratic Republic of Congo, Gabon, Mali, Burkina Faso, and Republic of Congo), representing nearly 25 million individuals aged 15 and over. The interviews were conducted face-to-face on tablets with a total sample of 11,200 people, representative of the population aged 15 and over in the survey area, between September 2024 and July 2025.