To announce the broadcast of the upcoming 2025 Africa Cup of Nations matches on CANAL+ in Benin, the Wallace agency created a campaign celebrating Benin's unity, pride, and cultural richness, drawing inspiration from local sayings:
" Derrière Guépards y’a Tantie" ("Behind the Cheetahs there's Auntie"), "…y’a Dada" ("…there's Dada"), "…y’a Zem" ("…there's Zem"), "…y’a Bossor" ("…there's Bossor")…
With this campaign and the rallying cry that became the slogan "Qui nous peut" ("Who can beat us?"), the agency wanted to highlight the support of the entire Beninese population for its national team.
An original song, produced by local artists, was also created to amplify fan engagement.