To counter the arrival of new competitors on the market, MultiChoice intends to play the local content card to stand out and strengthen its position. The pay-TV operator plans to devote a significant portion of its budget to producing 100% African content to compete with international streaming giants.
In Africa, MultiChoice now has 900,000 more subscribers, according to figures published last March. The pay-TV operator now has 21.79 million subscribers, 41% of whom are in South Africa and 59% in the rest of sub-Saharan Africa.
It should also be noted that in less than a year, CANAL+'s stake in Multichoice has more than tripled, rising from less than 5% to 15.37%, further confirming the CANAL+ group's interest in the non-French-speaking part of the African continent.
The battle for African content has only just begun…