Médiamétrie has just published, as it does every two months
, the audience results for the fourth wave (May/July 2022) of its regular declarative measurement, carried out with Omedia from April 30 to May 15, 2022, and from July 2 to 17, 2022.
The TV audience and Internet usage study is based on a bimonthly survey and provides information on awareness, viewing habits, and audience figures for television channels six times a year and radio stations twice a year.
It also includes data on residents' multimedia equipment and Internet usage. The surveys are conducted face-to-face in two 32-day waves among 1,336 people aged 15 and over who are representative of the population living in Yaoundé and Douala.
All results are reserved for subscribers only, with the exception of the cumulative audience indicator, which varies little from month to month and peaks at around 90% regardless of the target audience, as shown in the table below.
Television
Cumulative audience, average day Monday-Sunday
15 years and older 88.3%
15-34 years old 90.0%
35-49 years old 88.1%
50 years and older 79.9%
Women 89.5%
Men 87.2%
Higher socio-professional categories 83.3%
Mediamétrie also publishes indicators on internet usage every two months.
According to the results of this fourth wave, 52.8% of respondents said they had connected to the internet the day before. 64.1%
of individuals are registered on at least one social network; Facebook is still in the lead, followed by Instagram, Twitter, and LinkedIn. Among those registered on at least one social network, 60.2%
say they connect to it every day or almost every day.