Isaac Dosso has a degree in communications and human resources and is a journalist, radio host, and producer. He
is the communications manager for the NGO Réflexe Citoyen
and is currently the project manager for Radio Jeune Abidjan and station manager for Radio Nostalgie Abidjan.
Nostalgie recently celebrated its 30th anniversary. What are the station's main strengths?
Today, Nostalgie remains the benchmark for all Ivorians. We drive concepts that are taken up by others. In terms of creativity, we continue to push our teams, and our stronger digital presence sets us apart from the crowd. Our target audience, aged between 25 and 44, continues to place its trust in us and embraces our new concepts.
What are the key moments in your program schedule?
Crazy Morning from 6 a.m. to 10 a.m., with a diverse team that manages to serve up a wake-up call that is spicy, tart, and funny, all in the spirit of useful radio, meaning that every comment allows the listener to learn something useful.
From 11 a.m. to 12 p.m. Tchika Tchika Boom, the only radio show in the country where you can win big money, remains very popular with listeners.
Our afternoons filled with discoveries and the most powerful urban exclusives are Alvine's Affair from 3 to 4 p.m. on Brand New.
Fans of golden oldies can tune in to Jean Charles from 4 to 5 p.m. on Radio Tubes before enjoying L'Afterwork, the meeting place for the funniest heads of state, from 5 to 7 p.m.
And finally, NOSTAFOOT, the ultimate soccer program on the radio, hosted by the excellent Malick Traoré, now airing from 7 to 9 p.m.
What other major changes are in store for this fall?
A major new development for this fall is the arrival of Yasmine Rhéda, who is already shining brightly on NCI. She will be joined by a renowned coach to listen to and analyze couples' stories from 9 p.m. to 11 p.m. Monday through Thursday.
Nostalgie is first and foremost a music radio station, so music remains the raw material. Our music strategy this season promises to focus mainly on hits and new discoveries. This will not prevent us from offering a clever mix of several genres and types of music.
Digital technology is growing steadily. How are you positioning yourself to face this new competition?
At Nostalgie, we see digital technology as an opportunity for growth. That's why reorganizing our content will enable listeners and internet users to stay in tune with their radio station.
What tools have you put in place to monitor the progress of your programs?
We rely on several sources: regular audience figures from our usual partners, audience figures or qualitative reports that we intend to request from new partners, feedback from our sales force, which reflects the feelings of "customers and advertisers," and finally, the level of engagement of internet users on our various digital platforms.