CANAL+, which purchased all rights to the 2019 Africa Cup of Nations, is pulling out all the stops to promote the competition on its channels.
The EN MODE CAN campaign began on May 31 in 25 African countries across traditional media (posters, TV, radio, press), digital media (Facebook, IG, YouTube, Dailymotion, programmatic web & mobile, content creation and influence) and non-media (shops, events, press conferences, events).
TV spot
Teaser for the new episode of the web series Au Quartier
https://www.facebook.com/canalplusafrique/videos/374984036467521/
Agency
- Creative agency: BETC
- Film and radio production: Iconoclast Africa & Alatack
- Director and photographer: Raphaël Frydman
- Music design and production: Toofan with Universal Music Africa
- Media agency: Havas Media Africa
- Content creation: Totem Experience