In recent years, Africa has become the new challenge for streaming giant Netflix.
Present on the continent since 2016, Netflix aims to attract new subscribers across Africa. It appears to be a major competitor for local players, even though it is currently focusing on the English-speaking region.
After officially launching its African series production in 2019 with its first original African creation, Queen Sono, Netflix recently announced the launch of its activities in Nigeria. This launch marks a new stage in the deployment of the world leader in VOD, which is strengthening its position in Nigeria, the world's second largest film industry with its Nollywood productions. Between acquisitions and original creations, Netflix's arrival in Nigeria could be a real opportunity for local content producers, where others might see a threat.
The CANAL+ group announced the acquisition of the production, content distribution, and channel publishing activities of IROKO PARTNERS to strengthen its activities in content produced in Nigeria, one of the world's most prolific film industries and a genre popular with African audiences on the continent and in the diaspora.
Read also: CANAL+ group strengthens its position in the Nollywood industry
is also getting in on the act, with the operator announcing on February 28 the launch of an exclusive Nollywood channel, "ST Nollywood F." This new channel will offer hit Nollywood films to meet, according to executives, strong demand for African content from their