LaLiga, Spain's first and second division soccer league, has just entered into a partnership with Upstream, a company specializing in marketing technology. This partnership will enable the launch of LaLiga Premium, an exclusive online portal for mobile phone users in sub-Saharan Africa, who are increasingly using their smartphones to access soccer content.
LaLiga Premium offers a variety of features, including exclusive video highlights of matches, live commentary, podcasts, news, detailed player statistics, as well as quizzes and fantasy football games, allowing users to win prizes and merchandise from their favorite teams.
This partnership also allows mobile network operators to create new revenue streams by offering exclusive content to their subscribers. Subscribers can access certain features for free, but to enjoy the full content, they must sign up for a paid subscription, which will be included in their monthly phone bill.
Sub-Saharan Africa currently has more than 500 million mobile subscribers, over 60% of whom use smartphones. Soccer is the most popular sport in the region, and mobile gaming is growing rapidly. With LaLiga Premium, soccer fans will be able to enjoy exclusive, high-quality content on their mobile phones.