On the continent, as in the rest of the world, the digital revolution has completely transformed the music industry. New modes of consumption are emerging and online music platforms are developing. Musical wealth, a young population, high mobile penetration rates, and a proliferation of initiatives to democratize internet access are all opportunities for the development of music streaming.
Although the market still appears to be largely untapped, the continent is welcoming more and more players. English-speaking Africa is a real hotbed of initiatives in this field, with the support of telecom operators. Spotify launched its activities in South Africa in 2018. In French-speaking Africa, development is still tentative but represents real potential.
Today, the international streaming giant is thinking bigger. Spotify has announced the launch of its services in 40 other African countries, formalizing its entry into French-speaking sub-Saharan Africa. The service will be available in countries such as Ivory Coast and Benin.
Across all of these new markets, the platform will make its entire music catalog available, enriched with new content through collaborations with local players.
Read also: "Media Business and Music in Africa," the vision of Olivier Laouchez, CEO of the Trace Group.