"In the interest of modernity and greater clarity for its clients, partners, and talent," the Havas Group has decided to revamp its visual identity and brand architecture.
With the help of London-based agency Conran Design Group, Havas aims to assert its unique positioning, focused on entertainment and the quest for meaning. The new brand identity is intended to be unified, iconic, and timeless, in line with the group's DNA.
"Our new brand goes far beyond a simple logo refresh. It reinforces our unique positioning in the market, focused on integrating expertise and entertainment, and gives us a competitive advantage by simplifying our solutions and highlighting our key values. This evolution makes the Havas brand a powerful commercial asset, capitalizing on our integrated approach to offering our clients effective communication strategies," explains Yannick Bolloré, Chairman & CEO of Havas, in a press release.
This revamp will be launched on Tuesday, June 13, at Havas headquarters in Paris and in several Havas Villages around the world, including London, Madrid, Mumbai, and New York. It will then be rolled out in stages across the group's agencies worldwide between now and the end of the year. All of Havas' physical and digital media are affected, and a new website, "more focused on the customer experience," is also being launched.
All agencies and divisions within the Havas group will be unified under this new identity. Those that do not use the Havas name will retain their own identities, but the Havas name will be added to their original name with the words: "part of Havas."
It had been 20 years since the Havas Group had completely revamped its visual identity.