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Les enfants de 4 à 14 ans sont de gros consommateurs de TV

Kantar vient de publier l’édition 2021 d’AFRICASCOPE KIDS, l’étude sur la consommation de la TV par les enfants de 4 à 14 ans.

Selon cette étude*, 91% des enfants de 4 à 14 ans écoutent la télévision tous les jours. Ils y consacrent 4H07 en moyenne par jour.

S’ils regardent majoritairement les chaines jeunesse (54% de leur temps d’écoute leur est consacré) les enfants regardent également de nombreux autres chaines et programmes. Les dessins animés viennent largement en tête de leurs programmes préférés suivis par les films et les jeux télévisés.