This Ivoire quality campaign, carried out at the end of 2018, is part of a strategy to strengthen the beer brand's presence in Côte d'Ivoire.
Approach: This is a "dual-visual" campaign, one focused on the product (pouring) and the other on consumption, in print and digital media (no TV commercials).
Credits: Campaign carried out on behalf of the 6ème Sens agency by Hermann Metge and Marc-Aurèle Aglébé (Artistic Directors), under the supervision of Victor Sanson (Creative Director).
