Campaign to promote the Orange TV app
Orange TV is expanding and improving its TV app with the addition of national RTI channels to its package, in addition to the basic package, which already includes around 20 international and multi-themed channels.
This communication, created by VOODOO, announces the arrival of these channels and highlights the new app, which is now easier to use.
To achieve this, we decided to use an icon of Ivorian music, who is widely followed and adored by the population. We used one of his famous expressions to say that:
- RTI is now available on Orange TV: "Ça va RTI-TISER"
- Orange TV is back with a new app and improved features: "Ça va APPLI-TISER."
Device
- TV commercial
- Web banner, branding
- Display
- Press ad
