"In the interest of modernity and greater clarity for its clients, partners, and talent," the Havas Group has decided to revamp its visual identity and brand architecture. With the help of London-based agency Conran Design Group, Havas aims to assert its unique positioning, focused on entertainment and the quest for...
We explain how you can access the results of the Adweknow/Fieldpro Research brand observatory at a lower cost.
Adweknow and Fieldpro Research have joined forces to develop L’OBSERVATOIRE DES MARQUES (The Brand Observatory). This study enables brands to understand how they rank among their competitors and make the necessary marketing adjustments to address their weaknesses. It is also a robust knowledge tool for communications agencies and advertising agencies,...
Brand Africa 100 2023 edition: African brands losing momentum
As usual, World Africa Day saw the annual publication of the Brand Africa 100: Africa's Best Brands ranking, which highlights the most admired and useful African brands in 2023. Since 2010, the Brand Africa 100: Africa’s Best Brands ranking has analyzed and listed brands and companies in Africa, based on...
McCANN Abidjan wins award at Pitcher Festival
As it does every year, Lagos hosted the sixth edition of the Pitcher Festival, an event that rewards media creativity across the African continent. A jury of experts from across the region gathered to review and judge the most creative campaigns of the year, broadcast across Africa in various media,...
IPTV Cameroon in the first quarter of 2023: -45%
According to the Omedia institute, which monitors IPTV in several countries, TV advertising investment fell by 45% in the first quarter of 2023 in Cameroon. Last year, they broke all records with a 76% increase in the first three months of the year. The African Cup of Nations, which took...
IPTV in decline in Côte d'Ivoire: what solutions are there to remedy this?
Advertising investment in television in Côte d'Ivoire fell sharply for the second consecutive year (-21% in 2023 compared to the first quarter of 2022 and -9.2% in the first quarter of 2022 compared to the previous year). The first quarter of 2023 is thus barely above the level of the...
The CASTEL Group refocuses its activities in French-speaking Africa
Established on the African continent for several decades, the Castel Group has announced the sale of two brands and mineral water bottling plants in order to focus on its core business: beer production. As a result, the AWA and CRISTALINE brands will disappear from the Ivorian market. These two brands...
Negomedia becomes Beko's consulting and media buying agency
Negomedia becomes Beko's consulting and media buying agency for 2023. Founded in 1955, the Beko brand is of Turkish origin and is now present in more than 100 countries. Negomedia Conseil, an agency specializing in strategy consulting, planning, and media buying, was founded by Ahmadou Gueye and is already well...
IPTV in SENEGAL: +22.4% in the first quarter of 2023
According to data from the Omedia institute, which tracks TV advertising investment in Senegal and other French-speaking African countries, advertising spending rose by 22.4% in the first quarter of 2023 compared to the first quarter of 2022. With increases of 43% each, January and February are in line with 2022,...
Food and beverages: Ivorians' favorite brands
Food and beverages, along with telecommunications, are two key sectors for communication and the economy in Côte d'Ivoire. In March 2023, as in March 2022, these three sectors ranked first, second, and third among brands investing in TV, according to the Omedia Institute, which tracks television advertising investments. TOP 3...