MAGGI AND DINOR: THE MOST WELL-KNOWN IVORIAN FOOD BRANDS The IVORIAN BRAND OBSERVATORY, developed jointly by ADWEKNOW and FIELDPRO RESEARCH, provides information on brand awareness (TOP of MIND, aided and unaided awareness), consumption, and consumer satisfaction, as well as a preference indicator linked to brand image. Here are some...
Guinea: National Information and Communication Professions Week will be held from May 23 to 27, 2023
The Ministry of Information and Communication (MIC), in collaboration with all information and communication stakeholders, including professional media organizations, communication agencies, and advertising agencies in the Republic of Guinea, is organizing Information and Communication Careers Week (SENAMIC). This celebration will revolve around World Press Freedom Day (WPFD), celebrated on May...
Adweknow and Fieldpro Research launch the Ivory Coast Brand Observatory
Since its launch in 2016, Adweknow has aimed to promote and develop the advertising and media sector in French-speaking Africa. Convinced that the development of advertising and media must be based on reliable studies, we decided, in collaboration with Fieldpro Research, that it would be useful to provide the market...
Advertising and digital media in French-speaking sub-Saharan Africa
In recent years, advertising in French-speaking sub-Saharan Africa has undergone a major transformation linked to market liberalization, the creation of new advertising offerings, and the development of digital technology. These new opportunities open up unprecedented prospects for advertisers and agencies. Globally, digital channels have been capturing a larger share of...
Le Lionceau: how a local brand uses digital technology to survive in a highly competitive market.
With over a billion inhabitants and overall growth on the rise, sub-Saharan Africa is a land of opportunity for international brands. It is also a diverse sub-region, rich in variety. Faced with such a vast market, many international groups have taken an interest in its potential through numerous subsidiaries. Despite...
Decline in ALL MEDIA advertising investment in the banking sector in Ivory Coast in 2022: -6.7%
BRAND media monitoring, which tracks advertising investments across all media in Côte d'Ivoire, has just published key figures on media investments in the banking sector in Côte d'Ivoire in 2022. First observation: banks reduced their investments between 2021 and 2022. With 1.4 billion CFA francs in 2022, the decline reached...
McCANN Douala signs TV campaign for PANZANI Cameroon brand
According to the latest AFRICASCOPE results for 2022, internet usage in the eight French-speaking sub-Saharan African countries studied continues to grow. Regular internet users (at least once a week) now account for 53% of the population, with significant variations from one country to another: they account for 76% in Senegal,...
Call for applications for residencies in Africa and the United States in 2024 by Villa Albertine
In partnership with the Ford Foundation, Villa Albertine welcomes five thinkers, creators, or cultural professionals from the African continent each year for a residency in the United States. It is now accepting applications to select the five winners who will have the opportunity to participate in a two-month exploratory residency...
Stagnation of IPTV in Cameroon: +2% between 2022 and 2021
Advertising investments collected by the Omedia institute in Cameroon reached 4.455 billion CFA francs in 2022. This is roughly the same level as in 2021. However, the beginning of the year was very dynamic, with +15.9% in the first quarter, but month after month, advertisers limited their investments in the...