For several months now, the Ivorian government has been implementing measures to clean up the advertising sector. The focus is on outdoor advertising, particularly illegal advertising displays. To this end, in 2021, the public authorities launched the digitization of the administrative process for managing urban space occupancy permits in order...
"The taste of the weekend begins with Vimto," a campaign by McCANN Douala
VIMTO: THE TASTE OF THE WEEKEND STARTS WITH VIMTO To remind people of the taste of the weekend at Vimto, McCANN Douala supported Boissons du Cameroun by creating a digital visual. Technical details - Industry: Food and beverage - Advertiser: Boissons du Cameroun - Agency: McCANN Douala - Distribution channel:...
IPTV in the fourth quarter of 2022 in Côte d'Ivoire: TV advertising market down 18.9%
The TV advertising market, which is monitored monthly by the Omedia institute in Côte d'Ivoire, confirms the downward trend that began in the middle of the first half of 2022: The first half of the year saw slight growth (+1.4%) but the slight decline in the third quarter (-5%) was...
The 2022 World Cup boosts IPs in Senegal: +63.7 in November-December 2022
The company Omédia has provided us with exceptional data on television advertising investment in Senegal for November and December 2022, during which the World Cup took place and the Senegalese team participated. The World Cup began on November 20 and ended on December 18. The public channel RTS broadcast the...
"Dem Ba Jeex" campaign by Caractère for the Kirène group
A look back at the advertising campaign created by Senegalese agency Caractère for the Kirène group, ahead of the 2022 FIFA World Cup:
Nigeria wants to regulate digital advertising
Generate more revenue at the national level through the advertising market? That is the goal Nigeria has set for itself in recent months. Driven by the ambition to clean up the advertising market as a whole, Nigeria's new Advertising Regulatory Council (Arcon) is stepping up its decision-making. It should be...
Kawarizmi Agency announces the opening of two offices on the African continent
Kawarizmi announces triple-digit growth and the opening of two new offices on the African continent. The agency, which specializes in digital advertising and programmatic media buying, has released its 2022 results. With a portfolio of 76 clients, Kawarizmi has achieved triple-digit growth for the second consecutive year. This growth has...
JM2I: branding, a driver of growth for Ivorian businesses?
The first edition of the Innovative Ivorian Brand Days (JM2I) will be held from December 19 to 22. Organized by the Ivorian Intellectual Property Office (OIPI), this first edition will focus on the theme: "Brands: a lever for business development." This initiative, launched by Koffi Paul Assandé, Director General of...
The new guides are out!
Following on from the Audiovisual and Advertising Guide we launched in 2020, two initiatives to list existing companies in media-related fields have emerged simultaneously. A few weeks ago, Strat'marques launched the "Guide to Ivorian Communication Agencies," which lists more than 60 communication companies based in Côte d'Ivoire. Download it here...
IPTV in Ivory Coast: -5% in the third quarter of 2022
TV advertising investments (IPTV) measured by the Omedia institute, which tracks IPTV in several French-speaking African countries, fell by 5.0% in the third quarter of 2022 compared to the same period last year, reaching a total of 2.450 billion CFA francs. This decline was particularly marked in September (-23%), which...