Following the example of Germany, Iceland, Brazil, and Japan, BENIN has adopted a new brand signature entitled "A World of Splendor." The term "nation brand" used by the Benin government in the minutes of the Council of Ministers meeting on June 12 was coined in 1996 by independent political advisor...
BRAND AFRICA 100 2023: THE MOST ADMIRED MEDIA BRANDS IN AFRICA
As every year on World Africa Day, the Brand Africa 100: Africa's Best Brands ranking, which highlights the most admired African brands in 2023, has just been published. Created in 2010, the Brand Africa 100: Africa’s Best Brands ranking analyzes and lists brands and companies in Africa, based on a...
Pitcher Festival 2024: And the winner is…
The Pitcher Festival 2024, which annually recognizes the best African advertising campaigns, took place from May 12 to 18 and awarded prizes in eight categories and 40 subcategories. Four Grand Prizes were awarded to the best campaigns: Dentsu Creative Nigeria wins two Grand Prix awards: Use of Media and Cultural...
Threat of a general strike by the press in Guinea
AFP dispatch Guinea's main press union threatened on Monday to hold an indefinite general strike after the ruling military banned several media outlets amid severe restrictions on freedom of information. The Guinean Press Professionals Union (SPPG) will refer the matter to the Guinean Trade Union Movement on Monday with a view...
McCann Abidjan launches season 2 of SIN for the Beaufort brand
In the era of binge-watching and high demand for brand content, the McCANN Abidjan agency created the second season of the series "SIN" for the Beaufort brand, based on a slice of life of its ambassador, the famous singer SINGUILA.It all started with "Aïcha": a hit song by SINGUILA in...
Adicom is hosting a private after-work event on May 23 in PARIS
On Thursday, May 23, the ADICOM team is organizing a private networking evening in Paris alongside VIVA-TECH to bring together its community, entrepreneurs, digital professionals, decision-makers, and investors to discuss the opportunities and challenges of digital technology in 2024. The African Digital Community (ADICOM) was created seven years ago with...
WALLACE becomes MTN Benin's creative agency and opens an office in Benin
One year after its creation, WALLACE is opening an agency in Benin on behalf of its new client MTN Benin. Behind the apparent simplicity of this sentence lies great excitement and legitimate pride: WALLACE is becoming the creative agency for MTN Benin. For Benoît Dorsemaine and Aymeric Austry, co-founders and...
How did Senegalese brands use television in 2023 for their advertising campaigns?
ADWEKNOW was able to use the television advertising data published monthly by the Omedia institute to produce an insightful report on how brands managed their TV advertising presence in 2023. 57 advertisers are mentioned at least once in one of the monthly TOP 10 rankings in 2023 => the Senegalese...
CANOSCOPE Opinionway Barometer: NCI to receive award for most-watched TV channel during CAN 2023
On Thursday, February 22, the Opinionway research institute will host an awards ceremony for brands that shone during the 2023 Africa Cup of Nations. Around 100 companies will attend the ceremony at the Sofitel in Abidjan. These trophies are awarded based on the results of the five cumulative waves of...
The latest video campaigns from Totem Experience
Discover three campaigns created by the Totem Experience teams in recent months.The first, for Pullman Abidjan: Chocolate Saturday. The UEFA Champions League Final for Brassivoire Dance with the Skys, for SkyGirls Ivory Coast.