At the Pitcher Awards, the BCW network's communications and public relations agency Opinion & Public won three awards for the creativity of its campaigns. The ceremony, held on May 21, once again rewarded creativity in advertising on the African continent. Opinion & Public won the silver trophy in the public...
Opinion & Public BCW aims to transform PR through artificial intelligence
Transforming public relations through artificial intelligence? That is the ambition of Opinion & Public, a public relations agency based in Ivory Coast affiliated with the global BCW network and created in 2019 by Kwame Senou. Through this entity, he represents BCW in Ivory Coast, Guinea, Benin, and Liberia. Using artificial...
ASMAA, Senegal's new sports marketing agency
With African sports in the spotlight, particularly with the upcoming Africa Cup of Nations in Ivory Coast, Senegalese agency ASMAA is officially launching its activities. African Sports, Marketing and Advertising Agency (ASMAA) is positioning itself as one of the first sports marketing agencies dedicated to helping advertisers and athletes conquer...
Adicomdays 2022 returns to Abidjan
The Totem Experience team has officially announced the organization of the sixth edition of ADICOMDAYS, the continent's leading digital event. After Paris, Abidjan, and Dakar, this new edition of Adicomdays marks its grand return to the economic capital of Côte d'Ivoire. The organizing team will once again shine a spotlight...
The first speakers for Adicomdays have been announced!
As part of the ADICOM DAYS (Africa Digital Communication Days) event organized by Totem Expérience, the sixth edition will take place in Abidjan on Saturday, November 12, at the Institut Français. Six hundred people are expected to attend in person for: A TOPICAL THEME: ENGAGEMENT. Engagement on social media has...
Adicomdays 2022: the complete program!
As part of the ADICOM DAYS (Africa Digital Communication Days) event organized by Totem Expérience , the sixth edition will take place in Abidjan on Saturday , November 12 , at the Institut Français. Six hundred people are expected to attend in person for: A TOPICAL THEME: ENGAGEMENT . Engagement...
The new guides are out!
Following on from the Audiovisual and Advertising Guide we launched in 2020, two initiatives to list existing companies in media-related fields have emerged simultaneously. A few weeks ago, Strat'marques launched the "Guide to Ivorian Communication Agencies," which lists more than 60 communication companies based in Côte d'Ivoire. Download it here...
Kawarizmi Agency announces the opening of two offices on the African continent
Kawarizmi announces triple-digit growth and the opening of two new offices on the African continent. The agency, which specializes in digital advertising and programmatic media buying, has released its 2022 results. With a portfolio of 76 clients, Kawarizmi has achieved triple-digit growth for the second consecutive year. This growth has...
Le Lionceau: how a local brand uses digital technology to survive in a highly competitive market.
With over a billion inhabitants and overall growth on the rise, sub-Saharan Africa is a land of opportunity for international brands. It is also a diverse sub-region, rich in variety. Faced with such a vast market, many international groups have taken an interest in its potential through numerous subsidiaries. Despite...
Advertising and digital media in French-speaking sub-Saharan Africa
In recent years, advertising in French-speaking sub-Saharan Africa has undergone a major transformation linked to market liberalization, the creation of new advertising offerings, and the development of digital technology. These new opportunities open up unprecedented prospects for advertisers and agencies. Globally, digital channels have been capturing a larger share of...