With 190 days to go until the 34th Africa Cup of Nations, which will take place in Ivory Coast, the organizing committee has revealed the official mascot: Akwaba the elephant, presented as an ambassador of Ivorian hospitality. A competition was held to find this mascot. Three young artists were rewarded...
Miss Ivory Coast: a special digital system set up by RTI
For the Miss Côte d'Ivoire show, broadcast on RTI, a combined COMICI (COmite MIss Côte d'Ivoire) & RTI Digital team brought all the stages to life on social media, from the first day of the preliminary selections in the country to the grand finale at the Sofitel Abidjan Hotel Ivoire...
The latest video campaigns from Totem Experience
Discover three campaigns created by the Totem Experience teams in recent months.The first, for Pullman Abidjan: Chocolate Saturday. The UEFA Champions League Final for Brassivoire Dance with the Skys, for SkyGirls Ivory Coast.
Screening of Black Santiago Club: our opinion
Adweknow attended the screening of the first episode of Black Santiago Club last Wednesday (July 5) at Mediawan, in the presence of the producers (Canal+, Mediawan, and Keewu Productions). In a packed theater, we were able to discover this series in (almost) preview, as it has been available to Canal+...
ePOP (Petites Ondes Participatives) competition: Winners of the 2023 edition
The winners of the fifth edition of the "Fais voir ce qu'ils ressentent" (Show what they feel) video competition, launched as part of the "ePOP - Petites Ondes Participatives" project, were announced on Monday, July 3, during a ceremony co-hosted by Anne-Cécile Bras, presenter of the program "C'est pas du...
LCI suspended for three months in Burkina Faso
Burkina Faso's media regulator has decided to suspend French news channel LCI for three months after a journalist's comments on the situation regarding jihadist violence were described as "false information." LCI's programs "are suspended for a period of three months in Burkina Faso on all pay-TV service providers' packages, effective...
Togo: National TV channel TVT unveils its new visual identity
In Togo, the national television channel, TVT, has unveiled a new visual identity. Revealed on Monday, June 26, 2023, by Professor Akodah Ayewouadan, Minister of Communication and Media, the new visual identity is the result of a competition launched by the channel, with a prize fund of 2 million CFA...
What happens when brands stop communicating?
Although the situation in France cannot really be compared to that in French-speaking Africa, the results of a recent study conducted by Kantar Worldpanel, in collaboration with Havas Media Network, shed interesting light on the importance of advertising investment and, above all, of sustained and continuous effort in this area....
Top Facebook channels in Ivory Coast June 2023
In June 2023, NCI, La 3, and Life TV still occupy the top three spots in the rankings based on the number of Facebook subscribers. These three channels, which have been in existence for barely three years, have developed a strong digital strategy since their launch that has enabled them...
Life TV celebrates its third anniversary
Life TV celebrates its third anniversary on June 26, 2023. Selected as one of the new channels for Ivorian digital terrestrial television (DTT), Life TV chose to launch several months after the other channels: A+ Ivoire began broadcasting on DTT on January 14, 2019, NCI followed on December 16, 2019,...