Accueil-Adweknow – English

Friday, 13 March, 2026
Nouveautés
TV5MONDE supports the creation of the Cotonou Comedy Festival
Winners of the 2025 Ghislaine Dupont and Claude Verlon Scholarship 
Decline of the French-speaking world in Mali, Niger, and Burkina Faso: What impact will this have on French-language media?
"La relève du rire" (The Next Generation of Comedy), a series of 16 podcasts presented by RFI
Audiovisual
The emergence of Duanju or vertical drama in Africa 
Communication-en
Benin (5th) and Ivory Coast (10th) in the TOP 10 of Rebrand Africa's ranking
Audiovisual
MultiChoice announces the upcoming closure of Showmax
Audiovisual
According to DATAXIS, African productions are still struggling to export regionally.
Business-en
2026: AI at the heart of professional events in Africa

EN CE MOMENT

The emergence of Duanju or vertical drama in Africa 
The emergence of Duanju or vertical drama in Africa 
Benin (5th) and Ivory Coast (10th) in the TOP 10 of Rebrand Africa's ranking
Benin (5th) and Ivory Coast (10th) in the TOP 10 of Rebrand Africa's ranking
MultiChoice announces the upcoming closure of Showmax
MultiChoice announces the upcoming closure of Showmax
According to DATAXIS, African productions are still struggling to export regionally.
According to DATAXIS, African productions are still struggling to export regionally.
2026: AI at the heart of professional events in Africa
2026: AI at the heart of professional events in Africa

AUDIOVISUEL

The emergence of Duanju or vertical drama in Africa 
The emergence of Duanju or vertical drama in Africa 
Duanju is a mini-series in a vertical 9:16 format designed for smartphones. Born in China, the format is now experiencing...
MultiChoice announces the upcoming closure of Showmax
MultiChoice announces the upcoming closure of Showmax
According to DATAXIS, African productions are still struggling to export regionally.
According to DATAXIS, African productions are still struggling to export regionally.
Audiences: Les Nouveaux Boss on TV5Monde attracted 34% of viewers in French-speaking Africa.
Audiences: Les Nouveaux Boss on TV5Monde attracted 34% of viewers in French-speaking Africa.
Sahar Baghery appointed Director of Distribution, Marketing, and International Sales at TV5 Monde
Sahar Baghery appointed Director of Distribution, Marketing, and International Sales at TV5 Monde
Découvrir plus

AUDIOVISUEL

The emergence of Duanju or vertical drama in Africa 
The emergence of Duanju or vertical drama in Africa 
MultiChoice announces the upcoming closure of Showmax
MultiChoice announces the upcoming closure of Showmax
According to DATAXIS, African productions are still struggling to export regionally.
According to DATAXIS, African productions are still struggling to export regionally.
Audiences: Les Nouveaux Boss on TV5Monde attracted 34% of viewers in French-speaking Africa.
Audiences: Les Nouveaux Boss on TV5Monde attracted 34% of viewers in French-speaking Africa.
Découvrir plus

Communication

Benin (5th) and Ivory Coast (10th) in the TOP 10 of Rebrand Africa's ranking
Benin (5th) and Ivory Coast (10th) in the TOP 10 of Rebrand Africa's ranking
Rebrand Africa is a platform dedicated to improving the visibility of African...
DATE CHANGE: ADICOMDAYS 2026 will be held on Thursday, April 16, and Friday, April 17.
DATE CHANGE: ADICOMDAYS 2026 will be held on Thursday, April 16, and Friday, April 17.
Content creators in French-speaking Africa: why training in generative AI has become a strategic issue
Content creators in French-speaking Africa: why training in generative AI has become a strategic issue
Interview with Kahi Lumumba, President of the Totem Experience Group
Interview with Kahi Lumumba, President of the Totem Experience Group
Chrismain Babala appointed new CEO of HAVAS Africa Gabon.
Chrismain Babala appointed new CEO of HAVAS Africa Gabon.
Découvrir plus

Communication

Benin (5th) and Ivory Coast (10th) in the TOP 10 of Rebrand Africa's ranking
Benin (5th) and Ivory Coast (10th) in the TOP 10 of Rebrand Africa's ranking
DATE CHANGE: ADICOMDAYS 2026 will be held on Thursday, April 16, and Friday, April 17.
DATE CHANGE: ADICOMDAYS 2026 will be held on Thursday, April 16, and Friday, April 17.
Content creators in French-speaking Africa: why training in generative AI has become a strategic issue
Content creators in French-speaking Africa: why training in generative AI has become a strategic issue
Interview with Kahi Lumumba, President of the Totem Experience Group
Interview with Kahi Lumumba, President of the Totem Experience Group
Découvrir plus

Data

Audiences: Les Nouveaux Boss on TV5Monde attracted 34% of viewers in French-speaking Africa.
Audiences: Les Nouveaux Boss on TV5Monde attracted 34% of viewers in French-speaking Africa.
A survey conducted by Ipsos bva confirms the success and popularity of...
New call for applications for the measurement of audiovisual media audiences in Côte d'Ivoire
New call for applications for the measurement of audiovisual media audiences in Côte d'Ivoire
African audiences: TV5MONDE proves popular with young viewers
African audiences: TV5MONDE proves popular with young viewers
Exclusive Africascope 2025 results: TIKTOK grows by 60%, FACEBOOK stagnates
Exclusive Africascope 2025 results: TIKTOK grows by 60%, FACEBOOK stagnates
STARLINK, ORANGE-SONATEL, EUTELSAT: the players in Senegal's new INTERNET battle
STARLINK, ORANGE-SONATEL, EUTELSAT: the players in Senegal's new INTERNET battle
Découvrir plus

Data

Audiences: Les Nouveaux Boss on TV5Monde attracted 34% of viewers in French-speaking Africa.
Audiences: Les Nouveaux Boss on TV5Monde attracted 34% of viewers in French-speaking Africa.
New call for applications for the measurement of audiovisual media audiences in Côte d'Ivoire
New call for applications for the measurement of audiovisual media audiences in Côte d'Ivoire
African audiences: TV5MONDE proves popular with young viewers
African audiences: TV5MONDE proves popular with young viewers
Exclusive Africascope 2025 results: TIKTOK grows by 60%, FACEBOOK stagnates
Exclusive Africascope 2025 results: TIKTOK grows by 60%, FACEBOOK stagnates
Découvrir plus

Digital

2026: AI at the heart of professional events in Africa
2026: AI at the heart of professional events in Africa
In 2026, Africa is seeing a boom in events related to artificial...
DATE CHANGE: ADICOMDAYS 2026 will be held on Thursday, April 16, and Friday, April 17.
DATE CHANGE: ADICOMDAYS 2026 will be held on Thursday, April 16, and Friday, April 17.
Africa & Middle East main contributor to ORANGE's growth
Africa & Middle East main contributor to ORANGE's growth
Khaby Lame reaches a milestone with a strategic sale worth nearly $1 billion
Khaby Lame reaches a milestone with a strategic sale worth nearly $1 billion
The streamer IShowSpeed inspires young people in French-speaking Africa and beyond.
The streamer IShowSpeed inspires young people in French-speaking Africa and beyond.
Découvrir plus

Digital

2026: AI at the heart of professional events in Africa
2026: AI at the heart of professional events in Africa
DATE CHANGE: ADICOMDAYS 2026 will be held on Thursday, April 16, and Friday, April 17.
DATE CHANGE: ADICOMDAYS 2026 will be held on Thursday, April 16, and Friday, April 17.
Africa & Middle East main contributor to ORANGE's growth
Africa & Middle East main contributor to ORANGE's growth
Khaby Lame reaches a milestone with a strategic sale worth nearly $1 billion
Khaby Lame reaches a milestone with a strategic sale worth nearly $1 billion
Découvrir plus

ENTRETIENS

Interview with Kahi Lumumba, President of the Totem Experience Group
Interview with Kahi Lumumba, President of the Totem Experience Group
Interview with Olivier Marchetti, Creative Director at AG PARTNERS DAKAR
Interview with Olivier Marchetti, Creative Director at AG PARTNERS DAKAR
Interview with Michel Mutumbo Cartier, Managing Director of A+ Ivoire
Interview with Michel Mutumbo Cartier, Managing Director of A+ Ivoire
Interview with Arnaud Moisan, Director of Ipsos in Senegal
Interview with Arnaud Moisan, Director of Ipsos in Senegal
Découvrir plus

ENTRETIENS

Interview with Kahi Lumumba, President of the Totem Experience Group
Interview with Kahi Lumumba, President of the Totem Experience Group
Kahi LUMUMBA is the President of the Totem Experience (TX) group, which brings together several activities including TX Agency, the...
Interview with Olivier Marchetti, Creative Director at AG PARTNERS DAKAR
Interview with Olivier Marchetti, Creative Director at AG PARTNERS DAKAR
Interview with Michel Mutumbo Cartier, Managing Director of A+ Ivoire
Interview with Michel Mutumbo Cartier, Managing Director of A+ Ivoire
Interview with Arnaud Moisan, Director of Ipsos in Senegal
Interview with Arnaud Moisan, Director of Ipsos in Senegal
Interview with Joël-Amos Badi, Deputy Director of Programs at NCI
Interview with Joël-Amos Badi, Deputy Director of Programs at NCI
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The emergence of Duanju or vertical drama in Africa 
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NOMINATIONS

Sahar Baghery appointed Director of Distribution, Marketing, and International Sales at TV5 Monde
Sahar Baghery appointed Director of Distribution, Marketing, and International Sales at TV5 Monde
Grace Loubassou appointed CSR Director for Africa at CANAL+
Grace Loubassou appointed CSR Director for Africa at CANAL+
Chrismain Babala appointed new CEO of HAVAS Africa Gabon.
Chrismain Babala appointed new CEO of HAVAS Africa Gabon.

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