Category: Non classé

The recent acquisition of Bundesliga rights allows CANAL+ to claim, in addition to broadcasting the Champions League and Europa League, the five major European leagues: Ligue 1, Premier League, La Liga, Bundesliga, and Serie A. To mark the start of the new seasons, CANAL+ Advertising is promoting its new commercial...

With just a few weeks to go until the 2020 edition of ADICOMDAYS, the team at TOTEM Experience has announced the nominees for the ADICOMAWARDS ceremony. This year, Adicomdays will reward digital creativity in five different categories: "Tech" "Travel" sponsored by AirFrance "Young Talent" sponsored by CANAL+ "ADICOM4GOOD" sponsored by...

For several years now, Facebook has been strengthening its presence in Africa, contributing to the development of the digital ecosystem in a region where the social media platform has 155 million monthly active users. The web giant is also stepping up its training programs to promote the acquisition of digital...

At a time when players are competing for the global VOD market, TV5Monde unveils its French-language digital platform. Called TV5MondePlus, the new platform offers French-speaking and Francophile audiences free access to VOD. Officially launched on September 9 in Paris, it is the result of a collaboration between five TV5MONDE constituent...

After announcing the postponement of the next edition due to Covid-19, the Totem Experience agency has decided to innovate and transform Adicomdays into a digital event. Originally scheduled for October 22 and 23 in Dakar, the event will now be held online! In fact, in light of the new restrictive...

To consolidate its presence in the African e-commerce market, the Afrimalin group is now embarking on a new phase of development. A player in e-commerce in French-speaking Africa since 2016, Afrimalin has successfully bucked the digital boom in the region by creating a classified ads platform. Since then, the website...

To support the film industry on the African continent, LAFAAAC (the Franco-Anglophone Academy of Audiovisual Arts and Cinema) and the International Organization of La Francophonie (OIF) are joining forces to train professionals in the field. The partnership between the two entities will enable the development of a six-hour training course...

Afrimarket, Cdiscount, Jumia in Cameroon and Rwanda... The successive closures of several major e-commerce players have cast a chill over the entire e-commerce market in the sub-region. For those players that remain, it is time for strategic reflection on the future of the sector in an African context... Digital giant...

The Orange Group has joined forces with NSIA, a player in the bancassurance sector, to launch Orange Bank Africa in the Ivorian economic capital of Abidjan. The official launch of Orange Bank Africa's commercial activities took place on July 23. Through this new entity, the major player in the continent's...

The omnipresence of the internet and social media in our daily lives has contributed to the creation of virtual communities. Initiated by institutions, companies, opinion leaders, and even citizens, these 2.0 communities exchange, interact, and collaborate online on common or socially engaged topics. Mobilized around a powerful hashtag, these communities...