Category: Non classé

With more than 250 million videos viewed since January 1, France 24's French-language YouTube channel has already surpassed its 2019 audience record (247 million videos viewed in one year) in just four months of 2020. France 24's English, Arabic, and Spanish YouTube channels have also seen strong growth over the...

During this health crisis, Youscribe and CANAL+ have announced a partnership to facilitate access to education on the continent. Created in 2011, Youscribe is a digital library model that promotes access to more than one million books via mobile devices. Founded by Juan Pirlot de Corbion, Youscribe provides access to...

Cédric Atangana, founder of Infinity Space, has been developing WeCashUp since 2015, a universal payment platform that connects e-commerce players and populations in emerging markets, capable of aggregating all the mobile money solutions already implemented by the traditional banking system. Aware of the potential of the African continent but also...

After announcing the postponement of Adicomdays 2020 due to Covid-19, the Totem Experience agency has revealed the new dates for the next edition. Originally scheduled for June 18 and 19, Adicomdays has been postponed to October 22 and 23, 2020. After two editions in Paris and Abidjan, it is now...

Music and entertainment are no exception to the global coronavirus crisis. On the African continent, many artists are stepping up their efforts to contribute to the fight against COVID-19 on a daily basis. But these often precarious cultural professions are under serious threat from the situation in which people are...

MTV International and the MTV Staying Alive Foundation are launching a short-format web series, "MTV Shuga Alone Together," to address social issues during this health crisis. Actors Ange Éric N'Guessan, Jemima Osunde, Nick Mutuma, Timini Egbuson, as well as actors from Kenya, South Africa, and Nigeria are part of the...

In this turbulent context of the health crisis, communications professionals are questioning the relevance of their messaging and how to maintain a connection with their audience, targets, customers, etc. Forced to rethink their model and their actions, some brands may see an opportunity in this unique context. To shed some...

Born out of the digital revolution, the role of Community Manager has become essential in many sectors. As the guardian of brand image and community builder, the community manager meets communication objectives that inform, promote, and develop brand awareness. In these uncertain times of health crisis, they have become essential...

Following announcements of successive closures of its subsidiaries in Cameroon, Tanzania, and Rwanda, Jumia must now face the departure of its long-standing shareholder, Rocket Internet. Rocket Internet executives recently announced the sale of their remaining shares in the e-commerce company. The company, which specializes in online commerce and has been...