Grace Loubassou, Head of Institutional Relations, is responsible for all activities related to institutions, associations, and stakeholders in the various African countries where the CANAL+ group operates. Can you tell us about the "CANAL+ University" project? CANAL+ University is a traveling training project aimed at encouraging skills transfer on the...
Interview with the McCann Dakar team for the launch of Free
Can you briefly introduce your agency? Emmanuelle Keinde, CEO, McCANN Dakar: We are part of an independent group operating in French-speaking Central and West Africa, with a McCANN franchise covering 14 countries. Our group owns four agencies: in Cameroon, Senegal, Ivory Coast, and Guinea Conakry, and operates through partner agencies...
Interview with Simon Mbelek, Head of Communications and Public Relations at JUMIA Cameroon
Can you tell us about Jumia's activities in Africa? JUMIA is the leading e-commerce platform in Africa. When we embarked on this adventure seven years ago, we looked around the world and noticed that e-commerce already had a foothold in Europe, the United States, Latin America, and China. So we...
Interview with Diane Audrey Ngako, founder of the Omenkart agency in charge of the Douala Digital Show
Diane Audrey Ngako is the founder and CEO of the Omenkart agency in Cameroon. The agency also includes Herman Kom Kamdam and Laeticia Minko, who are all in charge of organizing the first edition of the Douala Digital Show. Can you tell us about the Douala Digital Show? The Douala...
Interview with Sophia El Hajaj Gnassounou, member of the general secretariat of French Tech Abidjan
You recently launched "French Tech Abidjan 2.0," a new version of this tech-focused organization. Can you tell us more about it? French Tech, a Paris-based social movement for startups, has decided to rethink the model for French Tech communities internationally with a new certification scheme to make communities within the...
Interview with Aurèle Simo, founder of the Toovendi.com platform
Aurèle Simo is the founder of Toovendi.com, a free online classifieds platform launched in Cameroon and accessible in Ivory Coast and the Democratic Republic of Congo. A former employee of Jumia and Afrimalin, he now shares his vision of e-commerce in French-speaking sub-Saharan Africa. Can you describe your activities? I...
Interview with Laurène Sénéchal, CEO of Likasa and co-founder of CréaStorm
Laurène Sénéchal is the CEO of Likasa, an audiovisual production agency based in Ivory Coast. Likasa is also a partner in the Créa'Storm project, an event co-created by Filip Kabeya, who is himself president of the Content Lab association. What are your activities in Ivory Coast? Likasa was launched in...
Interview with Wilfried Assouan, Marketing Director at Jumia Côte d'Ivoire
As an e-commerce player, what is your view of the African beauty market in French-speaking countries? And more specifically in Côte d'Ivoire? The African beauty market has really evolved over the last five years. We have moved from informal sales to a truly professionalized sector with the integration of international...
Joint interview with Korédé Odjo-Bella and Tricia Carien from ELLE Côte d'Ivoire
The beauty sector in Côte d'Ivoire is very promising. What is your view on its recent development? According to the 2017 Ipsos study, beauty is the third largest item of expenditure for women in Côte d'Ivoire, just after fashion. We can therefore say that it is a significant item of...
Interview with Jacek Roznowicz, Consultant
Jacek Roznowicz worked for over ten years in the beauty industry in French-speaking Africa for an international brand. Now a consultant, he shares with us his vision of the market, from the sub-region to Ivory Coast. How would you describe the beauty market in French-speaking Africa? Africa, in general, is...