RFI and France 24 confirm their success in French-speaking African countries in 2022 and their leading positions in terms of brand awareness and audience ratings, according to the results of the "Africascope January-December 2022"* study conducted by Kantar-TNS in seven countries: Burkina Faso (Ouagadougou), Cameroon (Douala and Yaoundé), Congo-Brazzaville (Brazzaville),...
TV5MONDE maintains its position in French-speaking Africa
In an audiovisual landscape increasingly dominated by thematic channels, TV5MONDE remains the leading international general-interest channel in French-speaking Africa , with 4 out of 10 people watching the channel every week. According to the latest results of the Africascope* study, TV5MONDE's weekly audience reaches an average of 40.8% of the...
Data Reportal: Côte d'Ivoire had 9.94 million internet users in January 2022
Data Reportal.com, which provides essential data on digital behavior every year, has just published its annual report on Côte d'Ivoire. This report covers the main indicators concerning the Ivorian population and its use of social media. In January 2022, Côte d'Ivoire had a population of 27.4 million, with the majority...
RTS1 in the TOP 5 audience ratings in the second half of 2022
Médiamétrie has just published the results of the second half of 2022 for TV/radio/internet audience measurement, carried out with Omedia among 1,540 people aged 15 and over, living in the four municipalities that make up Greater Dakar, from October 16 to 31, 2022, from November 6 to 21, 2022, and...
Médiamétrie 4th quarter 2022: A+ Ivoire leads in PDA, NCI leads in viewing time
Médiamétrie, which decided to expand its survey to four new major cities in Côte d'Ivoire : Bouaké, Daloa, Korhogo, and San Pedro, has just published the first audience results for this new area for the fourth quarter of 2022. This regular declarative measurement, carried out with Omedia in three waves...
57 million subscribers to pay-TV platforms in 2028, according to Digital TV Research
As it does every January, Digital TV RESEARCH has just published its report on the evolution of pay TV in Africa. According to this institute, although the number of pay TV subscribers will continue to grow, the increase will be less significant than predicted in the previous edition of the...
Médiamétrie announces two major technology partnerships with Nielsen and Kantar
Against a backdrop of growing digital offerings and connected devices, and rapidly changing consumer behavior, Médiamétrie has announced two technology partnerships with Nielsen and Kantar. These two partnerships aim to mobilize the best technologies available worldwide to offer the French market audience measurement tools that are increasingly in tune with...
80.1% of Abidjan residents watched the Senegal-England match.
Curiously, there are few studies on the interest generated by the World Cup in Africa, despite the continent's well-known passion for soccer. In Ivory Coast, the Fieldpro Research institute surveyed residents of Abidjan during the Senegal-England match and provided initial insight into the success of this competition. According to this...
Audience measurement in Côte d'Ivoire: the government will give its response by the end of the year
The HACA, which has been at the forefront of audience measurement for several years, kindly agreed to answer our questions about the working hypothesis currently circulating in order to clarify the situation. What is the current situation? Operators in the audiovisual sector have expressed to the government their desire for...
Médiamétrie expands the geographical scope of its audience measurement in Côte d'Ivoire
Médiamétrie has just announced two new initiatives concerning its measurement of radio and television audiences in Côte d'Ivoire. Médiamétrie has decided to expand its survey to four new major Ivorian cities: Bouaké, Daloa, Korhogo, and San Pedro, thereby ensuring greater representativeness, and to increase the number of interviews conducted during...