Advertising investment in television in Côte d'Ivoire fell sharply for the second consecutive year (-21% in 2023 compared to the first quarter of 2022 and -9.2% in the first quarter of 2022 compared to the previous year). The first quarter of 2023 is thus barely above the level of the...
Food and beverages: Ivorians' favorite brands
Food and beverages, along with telecommunications, are two key sectors for communication and the economy in Côte d'Ivoire. In March 2023, as in March 2022, these three sectors ranked first, second, and third among brands investing in TV, according to the Omedia Institute, which tracks television advertising investments. TOP 3...
Ivory Coast: a citizen movement to combat the high cost of data
Anger has been mounting in Côte d'Ivoire since the data crisis began in early April. And with good reason: the three dominant operators in the market, Orange, MTN, and Moov, introduced new pricing for their services, increasing data rates by more than 20% and reducing the data volume of 4G...
CELESTE, BOCK, and IVORIO, the three beverage brands best known to Ivorians
The IVORIAN BRAND OBSERVATORY, developed jointly by ADWEKNOW and FIELDPRO RESEARCH, provides information on brand awareness (TOP of MIND, aided and unaided awareness), consumption, consumer satisfaction, and a preference indicator linked to brand image. EXCERPTS FROM THE BRAND OBSERVATORY - BEVERAGE SECTOR 1/ SPONTANEOUS AWARENESS OF BEVERAGE BRANDS Céleste mineral...
Adweknow and Fieldpro Research launch the Ivory Coast Brand Observatory
Since its launch in 2016, Adweknow has aimed to promote and develop the advertising and media sector in French-speaking Africa. Convinced that the development of advertising and media must be based on reliable studies, we decided, in collaboration with Fieldpro Research, that it would be useful to provide the market...
Africascope Kids 2022: 59% of time spent watching television is devoted to youth channels
Children aged 4 to 14, 92% of whom watch television every day, spend most of their time watching youth channels. Youth channels account for 59% of the time spent watching TV by 4-14 year olds. Logically, this share decreases as children grow older and become interested in other types of...
TOP 3 Facebook TV channels in Senegal in April 2023
We regularly publish rankings based on the number of subscribers to the Facebook pages of Senegalese channels. Compared to June 2022, the ranking remains unchanged and growth varies between 8 and 18%: RTS1 ranks first in absolute terms and in terms of growth compared to June 2022. TFM, which according...
IPTV 2022: -6.1 in 2022 compared to 2021
According to the Omedia institute, which tracks television advertising investments (IPTV) by advertisers in Côte d'Ivoire and other countries, these investments fell by 6.1% in 2022 compared to 2021. With a total amount of just over 12 billion CFA francs, Ivorian television channels saw their gross revenues decline, but...
IPTV 2022: a record year in Senegal, with 40.6% growth between 2021 and 2022
According to Omedia, which tracks IPTV in Senegal and other countries, TV advertising investment grew by 40.6% between 2022 and 2021. With a total of 19 billion CFA francs, Senegalese television channels have seen their gross revenues skyrocket in one year. This is the second year that IPTV has grown...
AFRICASCOPE 2022: Internet usage continues to grow
According to the latest AFRICASCOPE results for 2022, internet usage in the eight French-speaking sub-Saharan African countries studied continues to grow. Regular internet users (at least once a week) now account for 53% of the population, with significant variations from one country to another: they account for 76% in Senegal,...