The results of the September 2023–June 2024 wave of the AFRICASCOPE study are now available to subscribers. Traditional indicators of cumulative audience and viewing time by country show fairly high stability in both radio and television, although there have been significant declines in viewing time in some countries. RADIO: Radio...
IPTV SENEGAL IN GOOD SHAPE: +35.5% IN THE FIRST HALF OF 2024
According to the Omedia institute, which tracks advertisers' television advertising investments (IPTV) in Senegal, these investments grew significantly in the first half of 2024 and now total nearly 15 billion CFA francs for the first six months of the year. This remarkable growth follows two years of already very strong...
Ivory Coast: Audience measurement as a matter of utmost urgency
On July 18, the High Authority for Audiovisual Communication in Côte d'Ivoire issued a press release reminding the public that "pursuant to Law No. 2017-868 of December 27, 2017, on the legal framework for audiovisual communication, as amended by Law No. 2022-979 of December 20, 2022, it is responsible for...
73.7% of Ivorians get their news from the internet and digital media.
The survey conducted by the National Press Authority (ANP) with the support of the Media Support and Development Agency (ASDM) in Côte d'Ivoire on the question of "How do Ivorians get their information? " shows that the internet, digital media, and television are almost equally popular sources of information for...
AFRICAMAT: A new tool for better understanding TV channel audiences.
In early September, CANAL+ Advertising and Médiamétrie will present a new tool for measuring television audiences in French-speaking sub-Saharan Africa, developed in partnership between the two companies and called Africamat. This technological innovation, which relies on return channels from decoders, enables in-depth analysis of channel and program audiences among CANAL+...
55% of Africans rank the fight against pollution as the top environmental challenge
The webinar organized by Kantar in partnership with Sciences Po Grenoble and Adweknow provided an opportunity to present the main findings of Kantar's study on CSR communication. This study sheds light on societal and environmental priorities for the population in French-speaking African countries covered by the Africascope study the way...
IPTV in Cameroon: slight growth in the first quarter
TV advertising investments measured by the Omedia institute increased by 14% in Cameroon in the first quarter of 2024. This is a small increase compared to the first quarter of 2023, which saw a sharp decline (-45% vs. 2022). During the two months of broadcasting the 2023 African Cup of...
The 2023 Africa Cup of Nations boosts TV advertising investment
In Côte d'Ivoire and Senegal, advertising investments measured by the Omedia institute rose sharply in the first quarter of 2024. +83% in Ivory Coast: the host country and winner of the competition saw its advertising investments increase by +83% in the first quarter of 2024. In January, IPTVs more than...
Video interview with Claire Verdier, Media Research Manager at Kantar Insights
Claire VERDIER, Media Research Manager at Kantar Insights, answers our questions and details the results of the Africascope KIDS 2023 study. This annual study covers the capitals of four sub-Saharan African countries: Cameroon, Côte d'Ivoire, Democratic Republic of Congo, and Senegal. It provides a snapshot of media consumption among children...
Africascope Kids 2023: 59% of the time spent watching television by 4-14 year olds is devoted to children's channels.
Kantar, the global leader in market research and data analytics, unveils the results of its latest media audience measurement study focusing on children: Africascope Kids. The program covers the capitals of four sub-Saharan African countries: Cameroon, Côte d'Ivoire, Democratic Republic of Congo, and Senegal. It provides a snapshot of consumption...