TV advertising investments measured by the Omedia institute increased by 14% in Cameroon in the first quarter of 2024. This is a small increase compared to the first quarter of 2023, which saw a sharp decline (-45% vs. 2022). During the two months of broadcasting the 2023 African Cup of...
The 2023 Africa Cup of Nations boosts TV advertising investment
In Côte d'Ivoire and Senegal, advertising investments measured by the Omedia institute rose sharply in the first quarter of 2024. +83% in Ivory Coast: the host country and winner of the competition saw its advertising investments increase by +83% in the first quarter of 2024. In January, IPTVs more than...
Video interview with Claire Verdier, Media Research Manager at Kantar Insights
Claire VERDIER, Media Research Manager at Kantar Insights, answers our questions and details the results of the Africascope KIDS 2023 study. This annual study covers the capitals of four sub-Saharan African countries: Cameroon, Côte d'Ivoire, Democratic Republic of Congo, and Senegal. It provides a snapshot of media consumption among children...
Africascope Kids 2023: 59% of the time spent watching television by 4-14 year olds is devoted to children's channels.
Kantar, the global leader in market research and data analytics, unveils the results of its latest media audience measurement study focusing on children: Africascope Kids. The program covers the capitals of four sub-Saharan African countries: Cameroon, Côte d'Ivoire, Democratic Republic of Congo, and Senegal. It provides a snapshot of consumption...
Top 10 channels in Gabon, Congo, and the Democratic Republic of Congo according to Africascope 2023
CANAL+ Advertising, the leading advertising agency in French-speaking sub-Saharan Africa, recently published in its sales pitch the audience shares of channels based on the latest data from KANTAR's Africascope 2023 study. In addition to the results for SENEGAL, CAMEROON, and IVORY COAST, as well as those for BURKINA FASO and...
The most watched television channels in Senegal, Cameroon, and Ivory Coast
CANAL+ Advertising has just published its sales pitch featuring the audience share results for channels based on the latest data from KANTAR's Africascope 2023 study. Here are the results for SENEGAL, CAMEROON, and IVORY COAST, which supplement those published a few days ago. Adweknow has compiled the main results in...
AFRICASCOPE: the most watched channels in French-speaking sub-Saharan Africa
CANAL+ ADVERTISING publishes the TOP 10 most watched channels in the eight countries analyzed in the AFRICASCOPE study. Over the period studied, i.e., the whole of 2023, the most watched channel is CANAL+ SPORT, or more precisely, the combined audience share of CANAL+'s five sports channels is the highest at...
Video: Florence Ginier summarizes Africascope's main findings for the year 2023
To mark the release of the KANTAR Africascope 2023 study, Florence Ginier, Director of Media Measurement, Media & Creative Consulting at KANTAR, summarizes the main findings for 2023 in a short video. https://www.youtube.com/watch?v=9f32OrFmedA&feature=youtu.be The quiz prepared by Adweknow also allows you to learn more about television, radio, and internet consumption...
Quiz: Test your knowledge of media in French-speaking Africa with the AFRICASCOPE 2023 study
To mark the release of Africascope's findings for 2023, Adweknow invites you to take a short quiz to test your knowledge of radio, television, and internet usage in the eight countries covered by the Africascope study. The answers can be found at the end of the article. In which French-speaking...
IPTV in Cameroon: -11.4% in 2023 vs. 2022
Advertising investments in television measured by the Omedia institute in Cameroon declined by 11.4% in 2023 compared to 2022. This decline is due to a sharp drop in investments in November and December, while from April to October, IPTV investments grew steadily and significantly. This decline is due to a...