The media play a central role in African society, offering increasingly diverse means of content distribution through television, the Internet, social media, radio, and SVOD platforms. To fully grasp these developments, it is crucial to analyze, understand, and monitor them over time. Conducting studies is therefore essential to quantify and...
GDP growth of over 6% in six countries in French-speaking sub-Saharan Africa
Real gross domestic product (GDP) growth on the continent is expected to average 3.8% this year and 4.2% in 2025. These figures are higher than the global averages estimated at 2.9% and 3.2%, according to the report "Africa's Macroeconomic Performance and Outlook" published by the African Development Bank Group. According...
IPTV 2023: Catastrophic end to the year in Senegal
While TV advertising investment measured by the Omedia institute had been growing rapidly for nearly two years (+40.6% between 2021 and 2022 and +25% in the first half of 2023 vs. the first half of 2022), advertising activity at the end of the year, marked by events related to political...
CANOSCOPE Opinionway Barometer: NCI to receive award for most-watched TV channel during CAN 2023
On Thursday, February 22, the Opinionway research institute will host an awards ceremony for brands that shone during the 2023 Africa Cup of Nations. Around 100 companies will attend the ceremony at the Sofitel in Abidjan. These trophies are awarded based on the results of the five cumulative waves of...
IPSOS ORCHESTRATES ITS GRAND RETURN TO FRENCH-SPEAKING AFRICA
IPSOS, one of the world leaders in market research and opinion polling, present in 90 markets and with nearly 20,000 employees worldwide, is making a major comeback in French-speaking Africa with the acquisition of Omedia, the Médiamétrie subsidiary based in Côte d'Ivoire, Senegal, and Mali. IPSOS, which had shown great...
What happens when brands stop communicating?
Although the situation in France cannot really be compared to that in French-speaking Africa, the results of a recent study conducted by Kantar Worldpanel, in collaboration with Havas Media Network, shed interesting light on the importance of advertising investment and, above all, of sustained and continuous effort in this area....
Top Facebook channels in Ivory Coast June 2023
In June 2023, NCI, La 3, and Life TV still occupy the top three spots in the rankings based on the number of Facebook subscribers. These three channels, which have been in existence for barely three years, have developed a strong digital strategy since their launch that has enabled them...
QUIZ: Television viewership in Ivory Coast in 10 questions
See the answers at the bottom of the article. All data in this quiz is taken from the latest Médiamétrie survey in Ivory Coast, which was conducted between January 8 and March 20, 2023, among 2,086 people. How much time do Ivorians spend watching television each day? 3 hours...
A+ IVOIRE, NCI, and RTI1 lead the ratings in Ivory Coast
Since the end of 2022, Médiamétrie has been providing its subscribers with TV audience ratings for a new area covering five major cities in Côte d'Ivoire: Abidjan, Bouaké, Daloa, Korhogo, and San Pedro. The press release reporting the results for the first quarter of 2023 was published some time ago,...
IPTV in Ivory Coast: down 21% in the first quarter of 2023
Advertising investment in television in Côte d'Ivoire fell sharply for the second consecutive year (-21% in 2023 compared to the first quarter of 2022 and -9.2% in the first quarter of 2022 compared to the previous year). The first quarter of 2023 is thus barely above the level of the...