Curiously, there are few studies on the interest generated by the World Cup in Africa, despite the continent's well-known passion for soccer. In Ivory Coast, the Fieldpro Research institute surveyed residents of Abidjan during the Senegal-England match and provided initial insight into the success of this competition. According to this...
Audience measurement in Côte d'Ivoire: the government will give its response by the end of the year
The HACA, which has been at the forefront of audience measurement for several years, kindly agreed to answer our questions about the working hypothesis currently circulating in order to clarify the situation. What is the current situation? Operators in the audiovisual sector have expressed to the government their desire for...
Médiamétrie expands the geographical scope of its audience measurement in Côte d'Ivoire
Médiamétrie has just announced two new initiatives concerning its measurement of radio and television audiences in Côte d'Ivoire. Médiamétrie has decided to expand its survey to four new major Ivorian cities: Bouaké, Daloa, Korhogo, and San Pedro, thereby ensuring greater representativeness, and to increase the number of interviews conducted during...
5th wave 2022 – Media measurement in Cameroon
Médiamétrie has just published, as it does every two months , the audience results for the fifth wave (July/September 2022) of its regular declarative measurement, carried out with Omedia from July 2 to 17, 2022, and from September 3 to 18, 2022. The TV audience and Internet usage study is...
Africascope TV 2021/2022: NOVELAS TV, A+/A+IVOIRE, and CANAL+ SPORT are the most watched channels in French-speaking sub-Saharan Africa.
Kantar has just published the results of the Africascope study for 2021/2022. This study covers the capitals of eight countries: Burkina Faso, Cameroon, Côte d'Ivoire, Gabon, Mali, Democratic Republic of Congo, Republic of Congo, and Senegal. The interviews were conducted face-to-face on tablets with a total sample of 15,300 people,...
Africascope RADIO 2021/2022: RFI ranks in the TOP 3 in 6 out of 8 countries
Kantar has just published the results of the Africascope study for 2021/2022. This study covers the capitals of eight countries: Burkina Faso, Cameroon, Côte d'Ivoire, Gabon, Mali, Democratic Republic of Congo, Republic of Congo, and Senegal. The interviews were conducted face-to-face on tablets with a total sample of 15,300 people,...
4th wave 2022 Media measurement in Cameroon
Médiamétrie has just published, as it does every two months , the audience results for the fourth wave (May/July 2022) of its regular declarative measurement, carried out with Omedia from April 30 to May 15, 2022, and from July 2 to 17, 2022. The TV audience and Internet usage study...
Ivory Coast: TV audience and internet usage in Abidjan in the second quarter of 2022, according to Médiamétrie
As it does every quarter, Médiamétrie provides its subscribers with the results of its regular declarative measurement of television audiences and internet usage in Côte d'Ivoire and publishes a concise press release. The fieldwork for the second quarter of 2022, carried out by Omedia, took place from April 3 to...
Top 3 Senegalese TV channels on Facebook – June 2022
As no TV audience figures are made public, the only indicator that can be used to predict the ranking of television channels in Senegal is the number of subscribers to the channel's Facebook page. Although not an audience indicator, this number of subscribers is indicative of a television channel's popularity,...
TOP 10 Facebook pages for Ivorian TV channels – June 2022
NCI, La 3, and Life TV occupy the top three spots in the rankings based on the number of Facebook subscribers. Although not an indicator of audience size, the number of followers on a television channel's Facebook page is indicative of its popularity and influence among the population of a...