Since the end of 2022, Médiamétrie has been providing its subscribers with TV audience ratings for a new area covering five major cities in Côte d'Ivoire: Abidjan, Bouaké, Daloa, Korhogo, and San Pedro. The press release reporting the results for the first quarter of 2023 was published some time ago,...
Africascope Kids 2022: 59% of time spent watching television is devoted to youth channels
Children aged 4 to 14, 92% of whom watch television every day, spend most of their time watching youth channels. Youth channels account for 59% of the time spent watching TV by 4-14 year olds. Logically, this share decreases as children grow older and become interested in other types of...
TOP 3 Facebook TV channels in Senegal in April 2023
We regularly publish rankings based on the number of subscribers to the Facebook pages of Senegalese channels. Compared to June 2022, the ranking remains unchanged and growth varies between 8 and 18%: RTS1 ranks first in absolute terms and in terms of growth compared to June 2022. TFM, which according...
AFRICASCOPE 2022: Internet usage continues to grow
According to the latest AFRICASCOPE results for 2022, internet usage in the eight French-speaking sub-Saharan African countries studied continues to grow. Regular internet users (at least once a week) now account for 53% of the population, with significant variations from one country to another: they account for 76% in Senegal,...
RFI and France 24 confirm their success in French-speaking Africa, where both media outlets are followed by more than 60% of the population each week.
RFI and France 24 confirm their success in French-speaking African countries in 2022 and their leading positions in terms of brand awareness and audience ratings, according to the results of the "Africascope January-December 2022"* study conducted by Kantar-TNS in seven countries: Burkina Faso (Ouagadougou), Cameroon (Douala and Yaoundé), Congo-Brazzaville (Brazzaville),...
TV5MONDE maintains its position in French-speaking Africa
In an audiovisual landscape increasingly dominated by thematic channels, TV5MONDE remains the leading international general-interest channel in French-speaking Africa , with 4 out of 10 people watching the channel every week. According to the latest results of the Africascope* study, TV5MONDE's weekly audience reaches an average of 40.8% of the...
Médiamétrie 4th quarter 2022: A+ Ivoire leads in PDA, NCI leads in viewing time
Médiamétrie, which decided to expand its survey to four new major cities in Côte d'Ivoire : Bouaké, Daloa, Korhogo, and San Pedro, has just published the first audience results for this new area for the fourth quarter of 2022. This regular declarative measurement, carried out with Omedia in three waves...
57 million subscribers to pay-TV platforms in 2028, according to Digital TV Research
As it does every January, Digital TV RESEARCH has just published its report on the evolution of pay TV in Africa. According to this institute, although the number of pay TV subscribers will continue to grow, the increase will be less significant than predicted in the previous edition of the...
80.1% of Abidjan residents watched the Senegal-England match.
Curiously, there are few studies on the interest generated by the World Cup in Africa, despite the continent's well-known passion for soccer. In Ivory Coast, the Fieldpro Research institute surveyed residents of Abidjan during the Senegal-England match and provided initial insight into the success of this competition. According to this...
Audience measurement in Côte d'Ivoire: the government will give its response by the end of the year
The HACA, which has been at the forefront of audience measurement for several years, kindly agreed to answer our questions about the working hypothesis currently circulating in order to clarify the situation. What is the current situation? Operators in the audiovisual sector have expressed to the government their desire for...