According to the Omedia institute, which tracks TV advertising investments by advertisers in Ivory Coast, TV advertising investments increased by 3.4% in the third quarter of 2024. Overall, IPTV grew by 34.2% in the first nine months of the year compared to the first nine months of 2023. This significant...
Everything you need to know about AFRICAMAT, the new audience measurement system offered by CANAL+ ADVERTISING and MEDIAMETRIE
Make no mistake, AFRICAMAT is not an African e-commerce site for materials. No! The AFRICAMAT study is a new tool for measuring television audiences in sub-Saharan Africa. CANAL+ADVERTISING and MÉDIAMÉTRIE presented this tool to the market on Wednesday, September 11, in the presence of numerous pan-African advertisers and agencies and...
Ivory Coast: Audience measurement as a matter of utmost urgency
On July 18, the High Authority for Audiovisual Communication in Côte d'Ivoire issued a press release reminding the public that "pursuant to Law No. 2017-868 of December 27, 2017, on the legal framework for audiovisual communication, as amended by Law No. 2022-979 of December 20, 2022, it is responsible for...
AFRICAMAT: A new tool for better understanding TV channel audiences.
In early September, CANAL+ Advertising and Médiamétrie will present a new tool for measuring television audiences in French-speaking sub-Saharan Africa, developed in partnership between the two companies and called Africamat. This technological innovation, which relies on return channels from decoders, enables in-depth analysis of channel and program audiences among CANAL+...
Africascope Kids 2023: 59% of the time spent watching television by 4-14 year olds is devoted to children's channels.
Kantar, the global leader in market research and data analytics, unveils the results of its latest media audience measurement study focusing on children: Africascope Kids. The program covers the capitals of four sub-Saharan African countries: Cameroon, Côte d'Ivoire, Democratic Republic of Congo, and Senegal. It provides a snapshot of consumption...
The crucial role of studies in better understanding the media – Editorial
The media play a central role in African society, offering increasingly diverse means of content distribution through television, the Internet, social media, radio, and SVOD platforms. To fully grasp these developments, it is crucial to analyze, understand, and monitor them over time. Conducting studies is therefore essential to quantify and...
CANOSCOPE Opinionway Barometer: NCI to receive award for most-watched TV channel during CAN 2023
On Thursday, February 22, the Opinionway research institute will host an awards ceremony for brands that shone during the 2023 Africa Cup of Nations. Around 100 companies will attend the ceremony at the Sofitel in Abidjan. These trophies are awarded based on the results of the five cumulative waves of...
IPSOS ORCHESTRATES ITS GRAND RETURN TO FRENCH-SPEAKING AFRICA
IPSOS, one of the world leaders in market research and opinion polling, present in 90 markets and with nearly 20,000 employees worldwide, is making a major comeback in French-speaking Africa with the acquisition of Omedia, the Médiamétrie subsidiary based in Côte d'Ivoire, Senegal, and Mali. IPSOS, which had shown great...
Top Facebook channels in Ivory Coast June 2023
In June 2023, NCI, La 3, and Life TV still occupy the top three spots in the rankings based on the number of Facebook subscribers. These three channels, which have been in existence for barely three years, have developed a strong digital strategy since their launch that has enabled them...
QUIZ: Television viewership in Ivory Coast in 10 questions
See the answers at the bottom of the article. All data in this quiz is taken from the latest Médiamétrie survey in Ivory Coast, which was conducted between January 8 and March 20, 2023, among 2,086 people. How much time do Ivorians spend watching television each day? 3 hours...